Service · Content & social
Content and social that build authority in your sector.
In B2B, content is how trust is built before the first conversation. Pupal runs content marketing and social media for Gulf companies in Arabic and English — SEO articles, thought leadership and a consistent social presence that turn your expertise into reach, authority and inbound demand.
What content & social looks like with Pupal
Most B2B companies know more than anyone in their market — and almost none of it is visible. Their expertise lives in people's heads, not where buyers are searching and scrolling.
We turn that expertise into a content engine: an SEO-driven editorial library, thought-leadership posts, and a social presence with a real voice — planned, produced and published on a cadence, in both languages.
- SEO content — a bilingual article library built around what your buyers actually search
- Social media management — strategy, calendar and publishing across the channels that matter
- Thought leadership — founder and brand content that builds authority and trust
- Editorial & copywriting — a consistent voice across every touchpoint, Arabic and English
- Content analytics — tracking what earns reach, engagement and search visibility
Success story
From page two to 1.96M impressions across 100+ countries
ZFuture, an EHSQ training and consulting firm, was nearly invisible on Google despite real demand for Arabic safety and environmental content. We built a deep, specialized Arabic content library — accredited courses, safety guides, carbon-footprint resources — around what their audience actually searches. It grew to 1.96M impressions and 29,000+ organic visits across 100+ countries, a +556% jump, with zero ad spend.
Examples of the work
What we actually deliver
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SEO content
Bilingual content library
An ongoing stream of Arabic and English articles engineered to rank for the terms your buyers search.
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Social
Social media calendar
A planned, on-brand social presence — content, design and copy — published consistently across your key channels.
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Authority
Thought-leadership series
Founder and expert content that positions your team as the authority in your niche.
What partners say
Reviews
"Every month there's a plan, a review, and an honest conversation about what worked. It's the partnership we didn't know we needed."
— Marketing Lead, Digital Economics"We've worked with agencies before. They deliver and disappear. Pupal stayed — eleven months later they know our business better than some of our own hires."
— General Manager, SRECGoes well with
Related services
Content travels further with the right brand, formats and site behind it. Pair it with:
Ready to make your expertise visible?
Tell us what you know better than anyone. We'll tell you honestly how to turn it into content that ranks, reaches and brings the right buyers to you.
Talk to Pupal